BDI CODE 2014 - Israel's Leading Companies, Law Firms, Accounting Firms, Best Companies To Work For - page 278

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Best Companies to Work For
BdiCode 2014
Best Companies to Work For
For the ninth year running, TheMarker and BdiCoface have ranked
the Best Companies to Work For. The ranking generates interest from
senior executives of leading Israeli companies. This awareness has also
been growing amongst employees, for whom the ranking is a crucial
index for evaluating their current workplace and a compass in the job
search. This year's ranking continues a run of several years of growth,
three years of which took place during the current decade, in which the
annual growth rate in Israel totaled approximately 3.8%, as opposed
to an average of about 1.5% from 2011-2013 in all OECD countries.
The average unemployment rate in 1Q2014 was 5.8% compared to
an average of 6.2% in 2013. The unemployment rate in Israel is low in
comparison to OECD countries (with a 7.9% average).
2013 was distinguished by the increase in unionizing of workers at private
companies in the fields of Insurance, communications, finances and even
hi-tech. This year was still overshadowed by the crisis/slow down due to the
European economy. Similar to 2012, 2013 was characterized by contending
with crisis processes the likes of "haircuts" requested by tycoons against the
backdrop of their difficulties in meeting their debt payments to the public, a
phenomenon that has eroded, over the past few years, the sense of robustness
that the workers attribute to even well founded companies.
The strength of this ranking approach lies, inter alia, in the fact that it makes
companies "take a look at themselves in the mirror" and examine themselves
in terms of human capital. We provide companies and their employees an
important point of reference, enabling them to properly evaluate the employment
market in Israel. We believe that the cutbacks and human resource policies
are currently being handled with more sensitivity and responsibility, under the
assumption that proper handling will lead to "appreciation" expressed on
the part of the employees later on and, inter alia, due to the emphasis and
awareness we attribute to the human capital issue in our ratings. Furthermore,
over the past few years, we have witnessed regulations and the intensification
of enforcement on the part of the authorities in matters of employees' rights,
such as the field of contract employment, cleaning workers and guards, etc.,
and an increase in the awareness and activities in the fields of discrimination
prevention and equal opportunities in the workplace.
Ranking Methodology
The methodology applied for rating the best companies to work for is a
multi-layered, multi-phased approach, with constant review over a period
of a year. A preliminary questionnaire was administered to a representative
sample group (over 2,000 subjects) of the employee population to examine
and weigh the parameters Israelis consider most important when choosing
a place of work. This preliminary stage of the survey generates the weight of
the most significant variables in the workers' decision making process. The
results obtained in the comprehensive survey conducted during the second
stage (tens of thousands of employees), are weighted and correlated to the
weight established in the preliminary survey to construct the worker's set of
considerations and preferences. The ranking this year, similar to the previous
year, continues to manifest a growing business environment In which the
worker aspires to job security and tenure, with us being aware of the desire
on the part of the workers to be employed at companies unionized with a
workers' council. This year as well higher ratings were noted compared to
last year, and considerable similarity in the sequence of variables rated. The
variable that ranked first in the employees' considerations this year was salary
terms, similar to last year, followed by the variable of work stability (ranked
3rd last year), labor relations (ranked 2nd last year) and work benefits which
were ranked 3rd and 4th. Professional promotion was ranked 5th, followed by
company's strength, which was ranked 6th. Ranked 7th was the flexible work
hours variable, followed by the ambience and team spirit, proximity to home,
professional training and rounding it off, welfare. In addition to the employee
surveys, we approached over 500 companies requesting data regarding HR
characteristics and investment in human resources, and these data were also
weighted and incorporated into the final rating. Incorporated in the rating were
also a student employee survey (universities and colleges), as well as an attitude
survey among HR managers at leading companies, in which they were asked
to evaluate Best Companies to Work For from both within their sector and
other sectors. This year is the seventh year that we are completing the ranking
process using an important intra-organizational survey tier, conducted in dozens
of companies, the results of which were also weighted in the overall ranking.
We are continuing our efforts to expand the use of the intra-organizational
survey in a large number of companies.
Main Findings – Analysis of Expectations
• Difference in the order of importance of the parameters and in attitudes
towards the workplace among the different sectors of the economy.
• As in previous years – similarities exist between men and women, although
the intensity of variables among the female population is significantly higher
than that of the male population – about 1% - 6.7%.
Gap between Desired Outcome and Reality
As in previous years, the biggest "failure" of employers (where gap between
desired outcome and reality is the highest) was revealed to be salary terms,
professional promotion, and work benefits, although the gaps have been
slightly reduced in the past years. Prominent gaps were found this year, similar
to last year, in professional training variables and labor relations variables. The
gap between the desired and reality in the work stability variable was slightly
reduced to around 9%.
The employees' satisfaction with the workplace (11 weighted parameters)
gave a score of 7.6 out of 10, with little differences between men and women.
Realizing Potential – The Israeli worker estimates that he/she realizes approximately
76% of his/her potential at work, compared with 74% last year.
This year we examined the state of the employees' labor unionizing in the 100
ranked companies and the findings indicate that in 50%of the ranked companies
there is a workers' committee (full or partial) or is in its preliminary stages. It was
further found that 60% of the labor unionized companies appearing on the
100 ranked companies list improved their position in the ranking, an expression
of the aspiration and searching on the part of the worker for job security and
tenure. This fact is reinforced also in light of the respectable place received in
the ranking of government companies and even organizations belonging to
the public sector, such as, the Bank of Israel which rose in the rankings this
year to the 40th place and Government Ministries, the IDF and the Israel Police,
which entered the ranking this year for the first time. The top 100 companies
includes, inter alia, 33% hi-tech companies, 20% financial companies, 11%
service companies, 10% industrial companies, 10% commercial companies
and 6% communications, media and Internet companies.
The ranking incorporates a mix of workers' perception of their company and
other companies. Participants also based their responses on information from
friends, advertisements, and personal work ties with these companies. To
prevent deviations and to maintain a broad range of viewpoints, the surveys
were administered on a year-round and nationwide basis. Added to that is
the HR manager attitude survey, as these managers regularly interact with
each other, are familiar with the companies and "live and breathe" the sector.
Most of the companies ranked this year employ thousands of workers. Thousands
of companies were mentioned and surveyed and 100 were ranked Preferred
Companies by the employee population in Israel.
All companies appearing in the rankingmeet the variables important to employees
when it comes to choosing a workplace. Leading companies are perceived as
being more likely to meet the long-term challenges of sustainable job creation.
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