BDI CODE 2014 - Israel's Leading Companies, Law Firms, Accounting Firms, Best Companies To Work For - page 254

dual-listed
listed in Tel Aviv
listed in U.S.A
listed outside USA& Israel
employees via the company
group figures
*
estimated figures
BdiCode 2014
COMMERCE
254
rank in branch
2014
Company Name
Commerce Sector
Ranking 2014
bdi code
2014
Turnover ($M)
2013
Employees
Turnover per
Employee ($K)
Major Ownership
Started
Website
Rank in Branch
2013
Company Profile
1
M. Akkerman
121
-
83.1
80 1,039 Akkerman Family
1964
1
-
2
HaceremSociety
137
-
69.8
120 582 Epstein Family
1921
2
-
3
Hamagash - Shaked
206
-
25.6
60 426 Shaked Family
1985
-
3
-
Alcoholic Beverages
The year 2013 was characterized by intensified competition between
manufacturers, importers and retailers in the alcoholic beverages branch,
this on the backdrop of reform concerning taxation of alcohol that shook
up the entire branch. The reform that was implemented in 2013 created
contradictory influences on the extent of activities.
On the one hand the rise in prices of most of the cheaper alcoholic beverages
together with the development of an alcohol consumption culture in Israel
over recent years and the strengthening of the parallel imports contributed
to an increase in earnings in the branch. On the other hand, the rise in prices
resulted in reduced demands, mainly for Arak and Vodka products. It appears
that the players can only lick their wounds and become accustomed to the
new reality.
With the aim of matching the Israeli tax method with that in force in the rest of
the world, as well as to minimize the negative effects of excessive consumption
of alcohol, the Government of Israel promoted, in recent years, a reform in the
taxation of alcoholic beverages. In July 2013 the reform specifying a uniform
set tax (105 shekels on each liter of alcohol) came into effect on alcoholic
beverages, according to the percentage of alcohol found in them and without
concern for the cost of the product. The change in the taxation method had
substantial effects on the branch, which are still felt today.
Among the main effects we can mention the significant intensification of
the competition between the players in the branch, which necessitates
implementation of marketing procedures such as marketing alcohol brands as
“loss leader” products priced to sell at a loss. An additional effect is reduction
in the extent of local alcoholic beverages that until then had been priced at
low cost levels, but which increased in price as a result of the high degrees
of alcohol in them. After a tendency of growth had been noted in recent
years in the category of Arak beverages, as a result of implementation of the
reform a decrease was noticed over the last year in the consumption of the
popular anise drink.
Furthermore the government has advanced in recent years an additional
regulatory step that seeks to limit the extent of advertising alcohol, with the
aim of reducing the exposure of the younger population to alcoholic beverages
and increase in the awareness of potential harm in the excessive consumption
of alcohol. Further to the law limiting advertising and marketing of alcoholic
beverages passed in January 2012 prohibiting, inter alia, advertisement of
alcoholic beverages in certain types of media, in July 2013 a series of regulations
were approved regulating themarking of awarning on the beverages marketed.
Among other things, the regulations determine the size, wording and color
of the warning that will appear on the beverages.
It appears that the struggles between the various players in the branch who
are striving to preserve and even increase the number of brands of alcohol
they market exclusively, did not harm the monetary growth of the branch
and it continued to expand also in 2013.
The extent of sales in the branch of alcoholic beverages presented a growth
of about 7% in relation to 2012 and amounted to about NIS 2 billion. From
the data of development of the Consumer Price Index for alcoholic beverages,
it appears that in 2013 there was a growth of about 12% in the prices of the
branch relative to last year.
However, contrary to the tendency observed in recent years, it is estimated
that in 2013 a decrease of about 4% occurred in the number of bottles of
alcohol that were sold and their number was estimated as about 27 million
bottles sold in over 15 thousand points of sale throughout the country,
among them cafes and restaurants, supermarket chains, convenience stores
and more. It is estimated that in 2013 the marketing of alcoholic beverages
by means of points of sale that market alcohol as “shelf” products (warm
market), such as dedicated liquor stores and supermarket chains, controlled
about 76% of the total amount sold.
In comparison to the rest of the world, the average consumption of alcohol
(derived from the percentage of pure alcohol found in the drink) in Israel is
relatively lowand is estimated at about 2.3 liters of alcohol per capita, as opposed
to European countries such as France and Germany, where the amount of
alcohol per capita stands at about 12.3 and 11.9 liters of alcohol respectively.
Average Alcohol Consumption Per Capita Annually in
Selected Countries (Average Data for Recent Years in
Liters Per Capita for Ages 15 and Up)
תיאור גרף - התפלגות סך ערך היבוא של משקאות חריפים, בין המדינות )בשנת 3102, במונחים כספיים(
מדינה
בריטניה
30.7%
צרפת
11.9%
פינלנד
11.0%
רוסיה
6.4%
גרמניה
6.3%
שוודיה
6.2%
הולנד
6.0%
לטבייה
4.0%
אוקראינה
3.9%
אירלנד
3.4%
ארצות
הברית
2.0%
איטליה
1.8%
נתח כספי
30.7%
11.9%
11.0%
6.4%
6.3%
6.2%
6.0%
4.0%
3.9%
3.4%
2.0%
1.8%
נתוני הגרף – צריכת האלכוהול הממוצעת לנפש בשנה במדינות נבחרות )ממוצע נתוני השנים האחרונות, בליטרים לנפש בגילאי 51
ומעלה(
מדינה
צרפת
גרמניה
ספרד
בלגיה
בריטניה
הולנד
ארצות
הברית
שבדיה
ישראל
טורקיה
כמות אלכוהול
ממוצעת לנפש
בשנה
12.3
11.9
11.7
10.8
10.3
9.6
8.7
7.3
2.3
1.5
בריטניה
30.7%
צרפת
11.9%
פינלנד
11.0%
רוסיה
6.4%
גרמניה
שוודיה %3.6
6.2%
הולנד
6.0%
לטבייה
4.0%
אוקראינה %9.3
אירלנד %4.3
ארצות הברית %0.2
איטליה %8.1
מדינות אחרות
5.9%
0
4
8
12
16
12.3 11.9 11.7
10.8 10.3
9.6
8.7
7.3
2.3
1.5
France
Britain
Germany Spain Belgium
Sweden Israel
Turkey
United
States
Holland
ALCOHOLIC BEVERAGES
1...,244,245,246,247,248,249,250,251,252,253 255,256,257,258,259,260,261,262,263,264,...480