BDI CODE 2014 - Israel's Leading Companies, Law Firms, Accounting Firms, Best Companies To Work For - page 18

Hamashbir 365 Holdings Ltd. is one of Israel's largest holding groups
in the retail and loyalty club sectors. The Group is consolidated under a
public company, which serves as the holding company and professional
headquarters, controlling activities while considering business
opportunities that fit the Group's vision. Head office also stresses the
importance of synergy between Group companies including, inter alia,
its Club 365 subsidiary, which holds and manages the Club 365 Customer
Loyalty Club. The Group's vision is to provide a comprehensive retail
solution for Club 365 members, by acquiring operations, and launching
or creating new partnerships with other leading companies.
About the Company
The original Hamashbir Le'Zarchan Ltd. was founded in 1947 as the Hamashbir
Le'Zarchan department store chain. In 2003, its operations were acquired
by the Shavit Group (2003) Ltd. The company's shares have been traded
on the Tel Aviv Stock Exchange since its 2007 IPO. In early 2010, the Group
underwent a structural reorganization and became a holding company,
splitting off its department store retail operations into a new subsidiary.
The new Group structure is as follows:
Hamashbir Department Stores Ltd.
Hamashbir Department Stores operates Israel's only department store chain,
and is one of the country's leading retail trade companies. The chain has
39 branches located throughout Israel, in malls and other central locations
with a total commercial space of more than 100 thousand square meters.
In 2013, revenue totaled NIS 1.25 billion (including New-Pharm sales points
at Hamashbir stores) through the efforts of a skilled workforce of 2,000
employees and 2,100 sales assistants. The chain provides a full range of
quality products, including cosmetics, women's, men's and children's
fashion; clothing; lingerie; footwear; house ware; electronics and jewelry,
and offers its customers international brands, quality domestic products and
a department store environment shopping experience.
New-Pharm Drugstores Ltd.
New-Pharm is active in cosmetics, toiletries, natural products, and general
pharmacy activities. The company has 69 branches covering more than 27.5
thousand square meters, including 58 sales points located throughout the
country in the traditional drugstore format, 9 medical branches, and 2 "store
in store" outlets in Hamashbir department stores. Founded in 1991, New-
Pharmhas 1,400 employees and 500 sales assistants. Revenue in 2012 totaled
NIS 1.1 billion (including revenue from sales points in Hamashbir stores).
Club 365 Ltd.
"Club 365" was founded in 2005. Most of the Group's business development
is through its Club 365, which owns the following subsidiaries - Aviation
Links, Cost 365, 365 Technologies and 365 Financial. Club. 365's principal
asset is its Club 365 Loyalty Club membership database of 620 thousand
households and some 1 million cardholders (some households have more
Holding Companies
BdiCode ranking 2014
Goldfarb, Seligman & Co.
Deloitte Brightman Almagor Zohar
Hamelacha St., Netanya
Other Senior Executives
Dvora Yitzhaki
Board Chair
Amir Avni
VP, Planning, Coordination
and Supervision
Adi Blumenfeld-Pinchas
Ifat Nir-Katz
Legal Counsel and Corporate
Rami Shavit
Group CEO
Assaf Ben-Dov
CEO, Hamashbir
Department Stores Ltd.
Uri Shuker
CEO, Club 365 Ltd.
Bilha Barokas
CEO, New-Pharm
Drugstores Ltd.
Yoram Mutay
CEO, Aviation Links Ltd.
Nissim Hassan
Joint CEO, Cost 365
Levy Cohen
CEO, 365
Technologies Ltd.
Line of Business
Holdings in the Retail and
Loyalty Club Sectors
Established 2003
Hamashbir 365 Holdings Ltd.
than one loyalty club card). Club 365 is considered the leader of its field in
Israel, offering its members a range of benefits in all fields of the chain's
operations, throughout the year.
Aviation Links Ltd.
Aviation Links was founded in 1984, with its shares publicly traded since
1993. Aviation Links is a wholesaler, organizing incoming and outgoing
charter flights in the package tours and leisure market, and provides ground
services and related tourism services to outgoing travelers from Israel flying
to many destinations. Through its inland tourism department, the company
also provides tourism and leisure services throughout Israel, and flight and
related services to the business sector. Aviation Links' revenue in 2013
totaled $ 142.471 million.
Cost 365
Cost 365 is a nationwide food chain and is expected to have 20 branches by
2015. The chain already has three branches that are open – Afula, Kfar Saba,
and Petah Tikva, and during April 2014, its fourth branch will be opened
in Carmiel. Each branch is expected to cover an average of 2,500 square
meters. The chain's business model is based on a stable and loyal customer
base, who are members of the Club 365 loyalty club, as part of the Group's
philosophy to offer its members a variety of retail services. According to this
model, club members receive an extra 10%discount on many products that
are on sale. In addition to high quality and professional service, the main
value of Club 365 will be from the membership fees collected on the club's
credit card, and inter-group synergy.
365 Finance
365 Finance is the financial arm of Club 365. Its main objective is the
promotion and development of platforms for marketing financial products
to club members, using retail sales floors and Club 365 databases.
In June 2012, the Group and Club 365 signed an agreement with CAL -
Israel Credit Cards, to set up a joint club credit card and the launch of a new
non-bank credit card called CAL 365. The joint credit card entitles Club 365
members to fixed and variable discounts and benefits, at outlets, which are
part of the 365 Coalition, services and credit products (on the credit card
platform), a cash-back program, and unique promotions and discounts
tailored to the customers' buying habits.
365 Technologies Ltd.
365 Technologies Ltd. was founded in 2012, and is part of the Hamashbir
Group. The company was formed to leverage the existing knowledge and
technology platform originally developed by Cibus Business Meals Ltd. 365
Technologies operates its technology platform based on the SaaS model
(Software as a Service). The service includes data center operations, ongoing
development of the system, technical support, etc. 365 Technologies has also
formed two subsidiaries that use the platforms and technological knowledge
and operate in two different markets and separate areas.
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